The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide & Unley is a celebration of innovative South Australian design and style.

Highlighting Adelaide’s dynamic creative industries against a backdrop of the city’s vibrant venues and fashion precincts, the Adelaide Fashion Festival (AFF) is bold, original, progressive and inspired.

The festival, held each October, showcases established and up-and-coming Adelaide designers as they present contemporary and relevant fashion and accessories alongside unique hair and makeup styling, local photography, music and South Australia’s iconic food and beverages.