Get ready for an unforgettable shopping experience as Rundle Mall transforms into your front row seat for ADL Fashion Week (AFW) 2024! From Friday 11 October to Sunday 13 October, immerse yourself in a weekend filled with exclusive brand experiences, vibrant pop-up bars, live music, and incredible prizes.

Andrew White, Executive Manager of the Adelaide Economic Development Agency’s Rundle Mall, says this year’s event promises to be extraordinary. “Rundle Mall is a true South Australian icon and we’re excited to welcome shoppers to a vibrant weekend filled with fun and fashion. With extended trading hours and our engaging ‘Shop & Win’ promotion, it’s the perfect opportunity to explore all that Rundle Mall has to offer while having the chance to win amazing prizes. This is a celebration of local and national retailers that you won’t want to miss!” Shoppers can experience AFW in Rundle Mall for longer with extended trading hours until 6 PM on Saturday.

As part of the Shop & Win promotion, shoppers can step into Jardin de Mall, a Parisian Garden at the Gawler Place intersection. Those spending $150 or more in one day during the AFW weekend can visit Maison Shop & Win at the Jardin where they will be entered into the draw for the chance to win a share of over $30,000 in prizes, with the grand prize being a $10,000 Flight Centre voucher for a dream getaway to a fashion capital. Other fantastic prizes include; a luxurious two- night stay for two at Sofitel Adelaide paired with a $5,000 Rundle Mall voucher, a $2,000 David Jones voucher, an Apple AirPods Max and iPad bundle valued
at nearly $2,000, a $1,000 Mecca prize pack, a pair of R.M.Williams boots, Haigh’s Chocolates hampers, and a $250 Sheike voucher to name a few. There is also an ultimate 2KW Bar & Restaurant VIP experience for you and ten friends up for grabs.

Visit the R.M.Williams pop-up near the iconic Malls Balls to snap a photo with their impressive 3.5- metre Big Boot. Enjoy complimentary coffee and pastries at their flagship boutique in Rundle Place, and receive a special keyring with any purchase over $200 during AFW. Explore other outdoor pop-ups featuring customisation stations by Adelaide designer Katya Komarova and DIY earring creations by Have You Met Charlie? X Mintcloud. Don’t miss the revamped bus showcasing fabulous pieces from Dulcie’s Vintage.

Both Myer and David Jones will host exciting in-store activations throughout the weekend. Myer’s Beauty Hall will feature complimentary brow styling at the Benefit counter and exclusive product samples from Kora. Meanwhile, David Jones will offer a complimentary glass of champagne with any purchase and live DJ entertainment.

The Gawler Place Canopy will come alive with an Amalfi-inspired Aperitivo Bar, presented by The Speakeasy Hotel, featuring Negroni, Campari & Aperol as well as a premium range of AFW inspired cocktails by acclaimed mixologist Jordon Pridham.

Satisfy your sweet tooth with Gelato Messina’s exclusive AFW menu, including the mouthwatering “Pavalaska” (a vanilla gelato and passionfruit sorbet with baked meringue and swirls of kiwifruit puree dipped in Italian meringue, dusted with raspberry powder) as well as some of their biggest selling gelato flavours.

For more information, visit rundlemall.com/afw and ADLFASHIONWEEK.COM

Don’t miss your front row seat to the excitement of ADL Fashion Week 2024 in Rundle Mall, running from Friday 11 October to Sunday 13 October.

For full terms and conditions for the Shop & Win promotion visit rundlemall.com/afw/shop-win

_SA Permit no: T24/1688_