One of South Australia’s most anticipated events, ADL Fashion Week, is set to return this October. Running from Friday, 11 until Sunday, 13 October, the festival debuts two brand new campaigns which capture the essence of the city’s style, people, cultural landmarks and heritage.

This year, Adelaide’s premier fashion festival will celebrate the diverse range and scope of the state’s fashion, beauty, arts, food, and creative industries through these exciting campaigns.

The Adelaide Economic Development Agency (AEDA) Executive Manager, Marketing and Tourism, Michael Rossi, says the ‘Sense of Place’ campaign focuses on the places that make Adelaide iconic.

“Seamlessly integrating fashion with the landmarks that form the beating heart of our city, ADL Fashion Week is a celebration of who we are, where we have been, and the connection between place and art,” says Michael.

“From the elegant masterpieces in the Art Gallery of South Australia, to the iconic landmarks of Rundle Mall, to the beauty of the Adelaide Botanic Gardens – the energy of each city location used serves as a backdrop for showcasing the diverse and dynamic fashion culture of Adelaide.”

The ‘Icons Only’ campaign pays homage to the icons of Adelaide – individuals who have contributed to the rich tapestry of both the city and its fashion scene. These icons, adorned in the latest trends, symbolise the fusion of tradition and innovation that defines Adelaide’s fashion landscape.

“Personalities from the sporting field, media, fashion and politics are part of the ‘Icons Only’ campaign,” says Michael. “From renowned couture designers to television and radio personalities, to CEOs and entrepreneurs, ‘Icons Only’ features a diverse range of familiar faces who represent elements of the city’s cultural
landscape.”

South Australians featured in the ‘Icons Only’ campaign include:

* Akuol – Model
* Andrew and Samantha Costello – Media Personalities
* Angela Condous – Former Lady Mayoress of the City of Adelaide
* Anna Vlach – The Advertiser Fashion Editor
* Chris Kontos – Brand Executive
* Cristina Tridente – couture+love+madness Director & Designer
* Dr Jane Lomax-Smith AM – Lord Mayor of Adelaide
* Eliza Collier – Clip Joint Salons Creative Director
* Heather Croall AM & Partner, Nick Phillips – Adelaide Fringe Festival CEO & Artistic Director
* Jessica Dover – Model & Content Creator
* Michael Kumatpi Marrutya O’Brien (Uncle Mickey) – Kaurna Elder & South Australian Police’s first Aboriginal Learning & Development Officer
* Mirella Romano – Freelance Fashion Stylist & Creative Producer
* Paul Vasileff – Paolo Sebastian Founder & Designer
* Poh Ling Yeow – Cook, Artist, Author & Media Personality
* Rebecca Evans – Art Gallery of South Australia Curator of Decorative Arts
* Rebecca Morse – Media Personality
* Travis Boak – Port Adelaide Australian Rules Football Player

Building on the success of the 2023 festival including the introduction of the Associated Events Program, which featured over 30 citywide events and experiences and involved more than 100 businesses, AEDA invites businesses and creatives interested in hosting an event or experience to apply now with confirmed details via  ADLFashionWeek.com. Applications opened on 5 July and will close on Friday, 9 August 2024.

ADL Fashion Week is spearheaded by AEDA and has become a foundational event in the city’s annual calendar. It promises a whirlwind of fashion, style, and culture that will leave consumers exhilarated and inspired.