Christmas has arrived at David Jones, with the launch of its 2025 festive season campaign,_ A Very __Rewarding Christmas – _a celebration of style, spirit and giving as the retailer marks its 187th Christmas and introduces its reimagined Rewards program.

This year, customers will be generously rewarded for purchasing theirChristmas gifts with David Jones, thanks to its reimagined Rewards program launched in partnership with Qantas Frequent Flyer. The program allows customers to earn and use David Jones Rewards or Qantas Points while they shop, making every gift even more rewarding. This joins the return of the much-loved Magic Cave on Saturday, 8th November to begin the 2025 festive season at David Jones.

David Jones SA Regional Manager, Stephanie Trevor, says shoppers will love the offers on hand while visiting the Magic Cave this festive season.

“Christmas is such a special time where memories are created,” says Stephanie. “At David Jones we take the guesswork out of what to buy loved ones, and this year loyal shoppers will be rewarded more than ever.

“Partnering with Qantas this year has given our customers the gift of choice, earning either David Jones Rewards points or Qantas their Frequent Flyer points when they shop, and we expect this to be a big part of how people spend this Christmas.

“We’re excited for shoppers to visit the Magic Cave as they take advantage of these rewards, which remains as enchanting as ever and a staple event within Adelaide’s community, ” says Stephanie.

From Saturday, 8th November, Adelaide families will have the opportunity to take photos with Santa at the iconic Magic Cave in David Jones’ Adelaide Central Plaza store, continuing through to Wednesday, 24th December 2025.

Various packages with Santa photos are available for families to purchase, ranging from $29 to $90. Santa PAW-traits and Sensitive Santa sessions will also make their return.

The Magic Cave is only one part of the fun. In-store entertainment will roam throughout the store from Thursday to Sunday throughout December. Roving acts bringing festive cheer to Adelaide Central Plaza will include dancing belles, skating elves, and carolers.

The reimagined Rewards program is one filled with holiday spirit, summer fashion, and of course, gifts galore (including gift cards for those last-minute shoppers).

On Thursday, 11th December, David Jones Rewards members will earn double points when shopping in- store for a nationwide shopping event, complete with entertainment and exclusive in-store experiences.

Top gifting categories this year include fragrances, gift sets, appliances, intimate apparel, dresses, swimwear, toys, men’s tees and polos and travel accessories.

“As the Home of Christmas, David Jones is the only destination you need this festive season – a place to find gifts for everyone,something stylish to wear to any occasion, beauty buys (and services), and all the baubles, wreaths, nutcrackers, gift wrap, roasting pans, serve ware, napkins, and glassware you need to deck the halls of your home in Christmas spirit,” says Stephanie.

Bookings for photos with Santa are highly encouraged and can now be booked on the website. The Magic Cave is on level two of David Jones Adelaide Central Plaza. Head to davidjones.com to find out more.