It’s beginning to look a lot like Christmas at David Jones, as the iconic department store marked the launch of its 184th Christmas season nationwide with the unveiling of David Jones’ 2022 ‘A World of Wonder’ Christmas campaign.To commence the celebrations in South Australia, this Saturday, 12th November sees the return of Father Christmas to the Magic Cave in David Jones Adelaide Central Plaza to greet visitors, young and old, who will be treated to an array of mesmerising activities and entertainment.

The funhouse mirrors have been polished and the fairy lights are twinkling, ready for excited visitors who will descend on David Jones for this cherished South Australian tradition. The Magic Cave will feature the enchantment of years gone by with old favourites such as the vintage carousel, fairy-tale creatures, and animated displays to delight everyone.

Stephanie Trevor, Regional Manager of David Jones South Australia, says, “It simply wouldn’t be Christmas in Adelaide without the David Jones Magic Cave. Conveniently located in the centre of Rundle Mall, whether you stop by after a long day of Christmas shopping or make a special trip to the city for a day of family fun, the Magic Cave is a festive season essential.”

Father Christmas Photos return this year with an all-new festive forest installation and merry in-house characters to create the ultimate Christmas photo experience. Guests will be invited to take a seat alongside Father Christmas amidst a world of green wonderment, with full service-photographers capturing the special memory for families to treasure both now and in years to come. Bookings are open now at davidjones.com.

David Jones is proud to partner with the Starlight Children’s Foundation again this festive season to offer once-in-a-lifetime experiences to children in need. As well as donating $50,000 to the organisation, this year David Jones invites customers to make a gold coin donation to help grant the wishes of sick kids and their families this Christmas in store from the 31st of October to the 24th of December. In addition, customers can choose to wrap their Christmas gifts with the David Jones bespoke Christmas gift wrapping instore in exchange for a $2 gold coin donation towards Starlight, granting wishes for children in need this Christmas.

David Jones Chief Executive Officer, Scott Fyfe said: “Christmas at David Jones is the highlight of our year, and a magical experience our customers have celebrated with us since 1838. We’re thrilled to be marking the start of the festive season with our annual animated window display at the Elizabeth Street Flagship and look forward to celebrating the World of Wonder across stores nationally in the coming weeks.”

Complimentary in store gift experts will be located at key David Jones stores from early December to give tips on the latest and greatest products David Jones has to offer. In addition, virtual gift experts and virtual stylists, who can help customers search for the perfect gift will be available to book by appointment. Customers can also try our online gift guide to source the perfect gift in under a minute.

The full schedule of activity is available at www.davidjones.com/christmas and includes Father Christmas photos and Santa PAWtraits in selected stores, personalisation stations, bauble decorating and much more. Father Christmas will take up residence in the Magic Cave, which is on level two of David Jones Adelaide Central Plaza, every Saturday and Sunday from 12th November and then every day from 27th November until Christmas Eve, with bookings essential.

The Magic Cave has been part of Adelaide’s Christmas celebrations since 1896, when it was established in popular local department store John Martin’s. Today, the traditions of the Magic Cave still stand, supporting cultural heritage and providing a community experience full of joy for families.