Long-running Australian food franchisor, Concept Eight, officially launches its successful premium burger brand Pattysmiths at Colonnades on Wednesday, March 16, from 4.30pm, with a giveaway of 1000 burgers. This is the FIRST Pattysmiths restaurant in Adelaide, with additional sites slated in 2022. It joins 25 other restaurants throughout Victoria, Queensland, Western Australia and the ACT.
South Australian Business Development Manager, James Brock, says, “We’re absolutely thrilled to bring Pattysmiths to South Australia.”

“Pattysmiths offers a gourmet alternative to traditional fast food burgers, thanks to the attention to quality. Each of our freshly ground wagyu beef patties are lovingly hand-smashed on a custom-built cast iron hot plate, ensuring the patties are cooked to perfection and served with that trademark golden crust you won’t see elsewhere.”

In the one-night-only giveaway, a Red Bull DJ will be playing tunes with samples of the popular energy drink given out to accompany those lucky enough to score themselves a free Pattysmiths Original Burger next Wednesday, 16th March. This flagship burger features the signature hand-smashed patty, American cheddar, house pickles, Pattysmiths sauce, blanched onions, lettuce, and tomato.

Burgers will be given away through the Concept Eight online ordering and rewards app, Concept Ate Rewards, launched in 2021. To win, customers must have the Concept Ate Rewards app downloaded (members can either be new or existing to win). Winners receive a promotion coupon, limiting their win to one burger per customer. Vouchers must be redeemed in the Colonnades store from 4.30pm until close on March 16.

A link to the app can be found https://qrco.de/PSConceptAte. Customers can pre-register and select Pattysmiths Colonnades as their favourite. The Concept Ate Rewards app incorporates other iconic brands from the Concept Eight stable, including much loved Noodle Box + Wokinabox and allows for contactless ordering via order ahead or delivery.

In addition to Pattysmiths, the Colonnades restaurant is also co-branded with sister brand Alabama Chicken & Wings, which began as a virtual brand operating out of Pattysmiths and Noodle Box restaurants nationally. Alabama Chicken & Wings brings the essence of the deep south with its signature range of rubs and sauces and is now available over the counter at selected locations.

Further details about new locations and restaurant giveaways can be found at www.pattysmiths.com.au, or follow @Pattysmithsburgers on Facebook and Instagram.