Over 30 events and five headline runways are set to bring fashion up close across the city and North Adelaide from 7-11 October for this year’s ADL Fashion Week. Public tickets go on sale from 10am ACST on Tuesday, 8th September.

Marking the festival’s fifth year, the city-wide program will bring together leading designers, retailers, creatives, and fashion enthusiasts through runways, workshops, conversations, events exploring circular fashion, and fashion-led dining experiences, all connected by this year’s campaign The Threads Between Us.

“ADL Fashion Week showcases the creativity, ambition and talent that define South Australia’s fashion industry. From local designers and emerging labels to nationally recognised brands, this year’s program highlights the connections that strengthen our fashion community while inviting visitors and locals alike to experience Adelaide as a vibrant destination for fashion, culture, dining and events,” says Adelaide Economic Development Agency Executive Manager Marketing and Tourism, Michael Rossi.

“Through an exciting program of runway shows, industry conversations and immersive experiences, we are celebrating the strength of South Australia’s fashion sector while drawing visitors into the city to experience our retailers, hospitality venues and creative talent firsthand,” finishes Rossi.

Kicking off this year’s festival is the SAFIA Industry Breakfast where craft to scale brings together industry perspectives for a candid conversation on balancing creativity and commerce, exploring how brands can navigate growth, new markets and production while protecting the craft, authenticity and ideas at their core, served with a delicious breakfast at Patina Place.

The festival’s headline runway shows open on Thursday, 8th October at Adelaide Town Hall with The South Australian Showcase: The Threads Between Us at 6pm. Celebrating the creativity, craftsmanship and individuality of South Australian fashion, the runway will showcase established and emerging labels including VAN BRUSSEL, Significant Other, Iris & Wool, Yaneth, Serafina and Frock Me Out. The proud celebration of local design and innovation will set the tone for what
else awaits during ADL Fashion Week – high calibre talent and stunning creations.

At 9pm, the BY JOHNNY runway will mark 15 years of the Australian fashion label. The cinematic showcase will unveil the brand’s latest collection alongside one-off pieces created exclusively for ADL Fashion Week, celebrating BY JOHNNY’s evolution while introducing its next chapter.

“Adelaide has quickly become one of our strongest growth markets, so being part of ADL Fashion Week felt like a natural next step. While e-commerce allows us to reach customers anywhere, there’s something incredibly valuable about connecting in person, understanding the market firsthand and introducing the brand to new audiences. It also marks a significant moment for BY JOHNNY, returning to the runway for the first time in 10 years. To make that return in Adelaide, a city where we’re seeing such exciting growth and opportunity for the brand, feels particularly fitting. We’re excited to bring BY JOHNNY back to the runway, connect with the local fashion community and look towards what’s next for the brand in Adelaide,” says Johnny Schembri, Founder & Creative Director, BY JOHNNY.

Friday, 9th October brings the best in couture to Adelaide Town Hall with THE COUTURE BALL runway at 8pm. Featuring renowned designers such as Alexis George and Cristina Tridente’s couture+love+madness, alongside new bridal house Priv’elle presenting Steven Khalil. THE COUTURE BALL is an invitation to become part of the spectacle of a modern-day fashion ball, celebrating imagination, glamour and the enduring magic of dressing up. Tridente will also mark her label’s 15th anniversary with the separate program event, 15 Years of couture+love+madness.

Saturday, 10th October will present two solo runways, beginning at 11am with Viktoria & Woods joining forces with menswear designer Christian Kimber. Created exclusively for ADL Fashion Week, the dual runway VIKTORIA & WOODS x CHRISTIAN KIMBER will bring together two perspectives on contemporary Australian style through quiet luxury, sophisticated tailoring and an effortless approach to dressing.

Viktoria & Woods, Founder & Creative Director, Margie Woods, says, “There’s something incredibly exciting happening in Adelaide right now. To present Viktoria & Woods on the runway here is an opportunity to celebrate the city’s evolving fashion identity while sharing our vision with a community that has always embraced the brand so warmly.”

The festival’s final headline runway, THE WOLF GANG — 10 YEARS CELEBRATION RUNWAY, begins at 3pm and celebrates a decade of the Adelaide label founded by Vanessa Pearce, who is one of the faces of the 2026 ADL Fashion Week campaign, The Threads Between Us. Known for its bold, playful and adventurous aesthetic, The Wolf Gang has built a cult following, making its anniversary runway one of the week’s most anticipated events.

Beyond the runway, the wider program will take fashion into the city’s retail, hospitality and cultural spaces.

Rundle Mall will be a key festival destination with its three-day Shopping Weekend. Festivalgoers can enjoy fashion, fun and rewards with in-store offers, experiences and brand moments you can only find in the Mall.

Among the program highlights, The Archive: Live in Rundle Mall will bring podcast hosts Rozalia Russian and Lana Wilkinson to Adelaide for a special live recording at 12:30pm on Saturday, 10th October. An intimate seated audience will hear their signature unfiltered take on fashion, style and life beyond the feed, with every guest receiving a curated goodie bag. Plus, on the same day shoppers can uncover unique fashion finds on Charles Street at the Fashion Market in the Mall by Gathered.

After dark, Yakisan in North Adelaide will host the Pip Edwards x Yakisan Nightcha Party, featuring fashion royalty, Pip Edwards, DJ, cocktail on arrival and Nightcha snacks.

Discover the season’s must-have trends at David Jones’ Style Safari, an exclusive guided styling experience led by Mirella Romano, one of South Australia’s leading industry voices. Explore curated designer collections, enjoy complimentary refreshments, and receive a $20 gift card to use at David Jones.

Jewellery will sparkle with three distinct events. 2KW presents: Gerard McCabe Jewellers will showcase some of the jeweller’s most exquisitepieces paired with canapes and Deviation Road sparkling wine. RŌ Archives presents A Taste of the Archives, uncovering the stories behind selected pieces through conversation with the founder, accompanied by sparkling wine from Howard Vineyard. For those wanting a take-home memento, Shirley Wu’s Think Like a Jewellery Designer: From
inspiration to Silver Ring, invites participants to handcraft their own unique piece.

Slow and circular fashion runs throughout the program including Creative Circular Fashion Workshop and Denim Revamp Workshop, encouraging participants to embrace used textiles to create something new and fresh for their wardrobe.

Off the back of an Adelaide Fringe Weekly Award win, Exploring Slow Fashion returns to the 2026 program with its popular guided walking tour connecting audiences with local businesses championing ethical style and conscious design.

The future of fashion will also be explored through talks and screenings. Fashion Unlocks: Six Ways into Fashion Futures at Honeydripper will discuss careers in the slow fashion industry, while the Australian premiere of award-winning documentary Handmade Future will feature a Q&A with director Kirsten Dickinson and local slow fashion champions.

Threaded: Adelaide is another screening focused on the future of local fashion, featuring emerging designers. It complements the SAFIA Industry Breakfast, examining the challenges and opportunities shaping the industry.

Fashion x Frequency combines fashion and live music together for an electric night out, while Aether Fashion Scene brings together runway and film in an interactive fashion story.

Fashion and food combine at the Adelaide Central Market in The FAB Extravaganza, while Colours of Korea will pair the launch of Seoul Skin Australia with Korean cuisine.

A series of styling-led events will offer practical inspiration for different wardrobes and occasions. The Rundle Place Style Session with Mirella Romano covers trends and colours of the season, while KOOMO Restaurant teams up with Donny Galella for KOOMO x Donny Galella: The Style Masterclass. At The Loft on Gresham, Lauren Dilena’s The Wardrobe Sessions will bring a girls’ night out approach to building a versatile wardrobe.

Dress for Success – Where Business Meets Couture will bring Elena Krotiris of Holman Hodge together with Kira Bayliss for an immersive, editorial-inspired experience. Transforming a contemporary office into a high- fashion workspace, the event will explore creativity, confidence and power dressing through the polished lens of a luxury fashion magazine.

Bridalwear will also have its moment, with Sposa Bridal featuring a historical look at styles over centuries. The Art of Dressing a Bride will explore the psychology behind the bridal experience, from the emotional journey to the physical transformation.

To close out the five-day festival, Hotel Alba will host the SA Style Wrap Party, bringing the festivalgoers together for one final celebration.

Public tickets go on sale Tuesday, 8th September at 10am (ACST) exclusively on adlfashionweek.com.au, where the full program will be available.

ADL Fashion Week is presented by the Adelaide Economic Development Agency, a subsidiary of the City of Adelaide, in partnership with the designers, retailers, venues and hospitality partners that bring the week to life. Running from 7-11 October, the five-day festival is supported by the State’s peak industry body, the South Australian Fashion Industry Association (SAFIA).